Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothing at one of the UK's top department stores. Find brands such as Reformation, Rixo, and Ganni and more, including beauty and homewares, tech and more.

ASOS has over 850 brands across petite tall, tall, and curvaceous ranges. The most popular among the influencers Oh Polly offers two-piece sets and body-con dresses while the cult favorite Nasty Gal focuses on vintage-inspired styles. BooHoo is a fast-fashion giant, offers affordable womenswear.

ASOS

Founded in 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable consumers in their twenties in mind. The company was able to raise funds for its first venture by selling cheap replicas of famous fashions such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing as it would yield the best returns.

The ASOS website offers a broad variety of sizes and items, including maternity and plus size clothes accessories, shoes and stationary. The ASOS website also has various trend guides, #AsSeenOnMe and other content that could help inspire. Customers can also add items to a wish list and create private boards to organize their favourites.

The ASOS mobile app provides a seamless shopping environment that includes the synchronization of items saved and a quick checkout. Its app displays stock information to avoid disappointment when an item is out of inventory. This is a great example of how retailers could make use of e-commerce technology to improve customer engagement and increase brand loyalty.

George at ASDA

Founded in 1989, George is Asda's supermarket fashion label that sells clothes for women, men, and kids. George offers a wide selection of affordable and ethically sourced clothing. Customers can shop online, at over 500 Asda stores, as well as on the George website.

The new collection taps into the quiet luxury' style, with pieces made of cotton, silk and linen blends. The collection features slouchy suits, ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and increase to about 77 pounds (for complete suits).

As a retailer that sells fast-fashion, ASDA George creates new store planograms and directives "generally every six weeks". Visual Retailing's software for planning retail is used by the company to modernise its planning process and make it future-proof. This allows it to send briefs and visual layouts for merchandising with unbeatable speed, simplicity, and efficiency. The company also utilizes StyleShoots all-in-one photography equipment, which immediately remove clothing from their backgrounds and are uploaded to the Visual Retailing system for instant use in VM layouts. This increases the merchandising uniformity and ensures that all stores are provided with the same information.

Debenhams

Debenhams is one of the oldest department store chains, has an array of clothing and other products. It offers a wide range of brands, and offers regular sales and discounts. Additionally, the company offers a variety of services to help customers find what they're seeking.

The first store opened in London in 1778, as a drapers' store. Through the years, it has grown into a large department store chain with a global presence. It is a major retailer of fashion, renowned for its exclusive designer brands and clothes. It also has an extensive online presence.

Debenhams has continued to operate its online store despite stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's brand and websites for PS55million. This acquisition demonstrates the growing power shift away from bricks and mortar retailers to more agile online counterparts. This trend is expected to continue as the number of shoppers decreases in physical stores.

Topshop

Topshop is a fashion retailer that sells women's and men's clothes as well as accessories. It has different lines including Boutique, Collections and Style. The company also offers a styling service which will suggest clothing based on the user's personality. This is a great option for fashion-conscious or those who aren't sure.

In the past, a visit to Oxford Street in London Oxford Street was a teenage girl's equivalent of a trip to Lourdes which was the most famous store's awe-inspiring interior stuffed with makeup, shoes, and clothes to explore as you navigated its escalators with mirrors to the beat of thumping house music. However the fortunes of the company have changed for the worse, and now it looks like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo may be in danger of going under (Yahoo Finance 2012).

What saved Topshop in the past was its unique selling point that it was the closest shopper on the high street was to catwalk fashions however, this was what ultimately killed it. Asos and Boohoo began to offer the same styles that were trending at a lower cost. Shops were closed by the tens of thousands.

Missguided

Missguided is a UK fashion site that sells on-trend pieces, inspired by celebrity style. Its website is feminine and has a a pink and white theme. On its website, it showcases a variety of models and clothing items for women. Customers can enjoy free next-day delivery and a student discount on the site.

The site is targeted at 16-34 year-olds and has an extensive selection of products. The brand is a competitor of Boohoo, a retailer of fashion which also sells trendy clothes to the same target audience. Its website displays bold headings and features images of clothes items. Boohoo allows customers to join their newsletter and receive emails about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of fashion-forward fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It serves customers in more than 100 countries. The company's own fashion clothing line is developed and produced in the United Kingdom. The company also has other brands, master lock keyed entry door Lock like Pretty Little Thing and Miss Pap.

The business model of the brand is based on a strategy that maximizes profits by selling to a young demographic who seeks out the latest and trendy clothing at a bargain. This market segment, made up of people under 30 years old, represents a large market segment across the globe.

Boohoo's employees are offered a range of perks that include competitive bonus programs and long-term financial security through pension plans. The company also prioritizes employee health with gyms in the workplace, free healthcare cash plans and mental health assistance. The company is also known for its commitment to size diversity and has detailed Size 10 Baitcasting Reel charts enabling shoppers to find the right fit.

Amazon

Amazon UK is the largest online store in the world. It has a broad assortment of footwear, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site also features a variety of international brands and products.

Check out River Island for stylish pieces inspired by celebrities and catwalks, Mango for affordable but fashionable Spanish clothes and Lavish Alison for couture styles. These are perfect to dress up or down. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the website's fashions.

Department chain John Lewis is another must-visit for those who love fashion, considering that their selection spans all major categories including cosmetics and cutting edge electricals. They also offer a broad selection of household products like unique tea caddies.