Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas and robes to designer fashion at one of the UK's top department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty, tech and more.

ASOS has over 850 brands in petite tall, tall, and curvaceous collections. Oh Polly, a favourite of celebs, offers two-piece dresses and body-con sets. Nasty Gal, a well-known brand, focuses on vintage inspired styles. BooHoo is a fast-fashion behemoth. BooHoo offers a selection of womenswear that is affordable.

ASOS

Established in 2000, ASOS (which stands for As Seen On Silver Ticket 106" Frame Screen) was created with fashion-conscious shoppers in their twenties in mind. The company initially raised startup funds by selling inexpensive copies of fashions worn by celebrities like Sienna Miller and Kate Moss. But, after a few years, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing as this would generate the highest returns.

The ASOS website has a wide variety of sizes and items including maternity and plus size clothing accessories, shoes and stationary. The ASOS website also provides a variety of trends guides, #AsSeenOnMe, and other content that can help inspire. Customers can also add items to a wish list and create private boards to organize their favourites.

The ASOS mobile app provides a seamless shopping environment that includes synchronization of saved items and quick checkout. The app also shows inventory information, which can help keep customers from disappointment when items are out of inventory. This feature is an excellent example of how retailers could use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

George, the fashion brand of Asda was established in 1989. It has clothing for women, men, and children. George offers a selection of clothing that is affordable and ethically made. Customers can shop online, at more than 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made of linen, cotton, and silk blends. The line includes slouchy suiting, ribbed knit separates, and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt, Goldilocks Baby Shampoo (visit this hyperlink) and go up to 77 pounds for the full suits.

As a fast-fashion store, ASDA George creates new store planograms and instructions "generally every six weeks". Visual Retailing's retail-planning software is employed by the company to modernise its planning process and make it future-proof. It can now create visual merchandising layouts and briefs with unbeatable speed, efficiency, and simplicity. StyleShoots, a multi-purpose photography machine, removes clothing from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This can help increase the merchandising efficiency and ensure that all its stores are provided with the same information.

Debenhams

Debenhams is one of the oldest department store chains offers a variety of clothing and other items. It offers a wide range of brands, and also regular sales and discounts. Additionally the company provides a variety of options to help customers find what they're looking for.

The retailer began operations in 1778 as a draper's store in London. Over the years, it expanded into a major department store chain with a global presence. It is a top fashion retailer, known for its exclusive brands and designer clothing. It has a huge online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. Boohoo Group purchased the company's website and brand for PS55 million. This transaction demonstrates the growing power shift of retailers that are burdened by brick-and-mortar investment to their more nimble online counterparts. This trend is expected to continue as the number of shoppers is declining in physical stores.

Topshop

Topshop is an online fashion store. It sells clothes for women and men and accessories. It offers a variety of lines, including Collections and Boutique. The company also provides a styling service that will recommend clothes in accordance with the user's personality and style. This is a great option for people who are unsure or novices.

In the past, a visit to the London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes and Boohoo, with the flagship store's awe-inspiring interior stuffed with makeup, shoes and clothes to discover as you walked its escalators with mirrors to the beat of pounding house music. However, the company's fortunes have changed towards the downwards and it now appears like the whole Arcadia group - which includes Topshop, Dorothy Perkins and Boohoo may be on the verge of collapse (Yahoo Finance 2012).

The unique selling point of Topshop was that it was the closest high-street shopper could be to catwalk fashion. However, this was the reason it went under. Asos and Boohoo began offering the same fashions at a cheaper price. Shops were shut down by the tens of thousands.

Missguided

Missguided, a British-based fashion website, sells fashionable pieces inspired by celebrity style. Its website is feminine in theme, with white and pink. It also features different female models and clothing items on its site. The site offers free next-day delivery as well as a student discount for customers.

The site is targeted at those aged 16-34 and offers many products. The brand is a rival of Boohoo, a retailer of fashion that also sells trendy clothing to the same audience. The site has bold headings with pictures of clothing. Boohoo allows customers to sign up for their newsletter and receive updates about new products.

Nitin Pasi founded Missguided in 2000. He described the style as "Kardashianesque". In 2022 Missguided went into administration, with millions of dollars owed to its suppliers. However, the business was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online fast-fashion retailer based in Manchester. It has customers in over 100 countries. The company's own fashion clothing line is developed and manufactured in the United Kingdom. In addition to its own label, the company also has brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits by selling to young people looking for fashionable and trendy clothes at affordable prices. This market segment, made up of people under 30 years old, represents a huge market segment worldwide.

Boohoo employees have access to a range of benefits that include pension plans as well as bonus plans. The company is committed to employee health through gyms on-site and free health cash plans, and mental health support. The company is well-known for its commitment towards size inclusivity. It offers comprehensive size charts for clothing to help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It has a broad selection of clothes, footwear and accessories. You can also buy groceries, household items, and tools for DIY. The site has a variety of international brands and product.

Other online shops worth a look include river island for trendy pieces inspired by catwalks and celebrity style, Mango for affordable yet stylish Spanish clothes that appear a lot higher priced than they actually are, and Lavish Alice, which is a must-visit for fashion-forward designs which are perfect for dressed up or casual days. The site has names such as Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its looks.

John Lewis, a department store chain, is another important place to visit for those who love fashion. Their range includes cosmetics and cutting-edge electricals. They also stock a wide selection of household products including unique tea caddies.