Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothes to pyjamas at one of the leading department stores in the United Kingdom. Find brands such as Reformation, Rixo, and Ganni, along with beauty and homewares, tech and more.

ASOS offers more than 850 brands in petite tall, tall, and curvaceous styles. Influencer favourite Oh Polly stocks two-piece sets and body-con dresses while the cult favorite Nasty Gal is focused on vintage-inspired styles. The fast-fashion giant BooHoo offers a range of womenswear that is affordable.

ASOS

ASOS was established in 2000 with fashionable shopper in their twenties as its primary target market. The company initially sought to raise startup funds by selling cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to focus solely on clothing as it would yield the best returns.

The ASOS website has a variety of sizes and types, including maternity clothes and accessories, plus-size clothing including stationary and shoes. The ASOS website also has a variety of trends guides, #AsSeenOnMe, and other content that could help inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app offers seamless shopping with synchronization of saved items and quick checkout. The app shows stock information to prevent disappointment if an item is not in inventory. This is an excellent illustration of how retailers can leverage e-commerce to increase customer engagement and build loyalty.

George at ASDA

George, Asda's fashion label was established in 1989. It offers clothing for women, men and children. George offers a wide selection of reasonably priced and ethically sourced clothing. Customers can buy clothing online, in more than 500 Asda stores, and on the George website.

The collection is inspired by the 'quiet luxe' trend and features pieces made of linen, cotton and silk blends. The collection features slouchy suits and ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100 percent Supima cotton T-shirt and go up to 77 pounds for complete suits.

As a fast-fashion store, ASDA George creates new store planograms and directives "generally every six weeks". The company uses Visual Retailing's retail software to modernise and future-proof its planning process. It can now create visual merchandising layouts and briefs with unbeatable speed efficiency, speed, and ease. The company also utilizes StyleShoots all-in-one photography equipment, that instantly remove garments from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This helps increase merchandising conformity and ensures that all stores get the identical information.

Debenhams

Debenhams is one of the most storied department store chains that offers a wide range of clothes and other products. It has a variety of brands, and there are regular discounts and sales. The company also provides various services to help customers locate the products they are seeking.

The store was founded in London in 1778, as a drapers' shop. Over the years it has evolved into a huge chain of department stores with an international presence. It is a top retailer of fashion, known for its exclusive designer brands and clothes. It has a significant online presence.

While some Debenhams stores have closed due to the COVID-19 pandemic, it continues to operate online. The company recently sold its brand and website to Boohoo Group for PS55 million. This acquisition demonstrates the growing power shift away from bricks and mortar stores to more agile online counterparts. This trend is expected to continue as sales in physical stores continue to fall.

Topshop

Topshop is an online fashion store. It offers clothes for women and men and accessories. It has a number of different collections like Boutique, Collections and Style. The company provides stylist services that recommend clothes according to the individual's style. This is a great option for people who are unsure or newbies.

In the past, a trip to London's Oxford Street was a teenage girl pilgrimage equivalent of visiting Lourdes, with the flagship store's cavernous interior full of makeup, shoes and clothes to discover as you walked its escalators with mirrors to the beat of thumping house music. The company's fortunes turned to the negative and it appears that the entire Arcadia Group, which includes Topshop, Dorothy Perkins, and Boohoo could be on its way to collapse (Yahoo Finance, 2012).

The unique selling point of Topshop was that it was the closest high-street customer could be to catwalk fashion. But this is what killed it. Asos and Boohoo started offering the same styles that were trending at lower prices. Shops were shut down by the tens of thousands.

Misguided

Missguided is a UK fashion website that sells fashionable pieces that are inspired by the style of celebrities. The website is feminine, with a the theme of white and pink. It also features different female models and clothing items on its webpage. Customers can avail free next-day delivery and a special discount mole puppet for storytelling students on the site.

The site has a broad range of products and is targeted towards 16-34 year olds. The brand is a competitor of Boohoo, a clothing retailer that also offers trendy clothing for the same demographic. Its website displays large headings and pictures of clothing products. Boohoo also allows users to join their newsletter and receive emails about new products.

Nitin Pasi was the founder of the company, describing the aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. However, the company was saved by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of fast fashion based in Manchester, was founded in 2006 by Mahmud Kane and Carol Kane. It serves customers in more than 100 countries. Its own brand of fashion clothing is created and manufactured mostly in the United Kingdom. The company also has other brands, including Pretty Little Thing and Miss Pap.

The business model of the brand is based on maximising profits by selling to young people who are looking for trendy and new clothes at affordable prices. This demographic, which consists of those who are younger than the age of 30 is a huge market segment in the world.

Boohoo's employees enjoy a variety of perks that include competitive bonus programs and long-term financial security via pension plans. The company focuses on employee health with gyms on-site and free health cash plans, and mental health support. The company is well-known for its commitment to ensuring that sizes are inclusive. It offers detailed size charts for clothing sizes to aid shoppers in finding the perfect size.

Amazon

Amazon UK is the largest online retailer in the world. It has a broad assortment of footwear, clothing and accessories. You can also buy food items, household products and tools for DIY. The site also features a wide range of international brands and products.

Other online shops worth checking out are river island for trend led pieces that are inspired by the catwalk and celebrity style, Mango for affordable yet fashionable Spanish clothes that look much more expensive than they are, and Lavish Alice, which is a top choice for Creamy Peanut Butter Bar designer inspired styles that can be worn dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are avid fans of the site's looks.

Department store chain John Lewis is another must-visit for those who love fashion, considering that their collections span all major categories, including electronics and fashion-forward cosmetics. They also have a broad selection of household products, such as unique tea caddies.